Ever checked the bounce rate on your blog? Many bloggers care about site stats, and how many visits they get in particular. But making sure your visitors actually enjoy what they read is equally important. That’s where bounce rate, the percentage of people who clock off straight away without engaging with your content, comes in.
You can check your bounce rate in the user behaviour section of Google Analytics. It is always recommended to install GA to your website, so you can spot what posts perform well and work towards optimising. Here are a few things you can do to reduce your bounce rate.
1. Use internal linking
Internal linking has many uses. It is great for SEO, because it helps search engine crawlers access your pages more easily and helps share authority between your pages. For user behaviour, it is also a good way to encourage people to visit and engage with different pages on your blog.
When creating internal links, try and be creative with the anchor text (text part of the link) rather than just use words like ‘click here’. The more information you can provide within the anchor text, the more visitors will want to click through and remain on site.
2. Avoid Pop-ups
You may have noticed many websites show pop-ups on entry. You may also have noticed it is super annoying. While some business sites require pop-ups for legal reasons and other sorts of disclaimers, most blog pop-ups are ads aimed at platform monetising.
That is fine – there is nothing wrong with picking up a bit of revenue from the site you worked hard to build. But keep away from huge, intrusive pop-ups which prevent viewing your pages properly and drive people away.
3. Be visual
There are plenty of stats to show that visual content is more engaging than boring old text, whether it is photo imagery or video. If you’re a numbers person, here are a few stats. Adding images to your blog posts will keep them engaging and interesting. You can also easily embed videos in the page code.
4. Display related content
It’s always a good idea to show related content at the end of your posts. If readers are keen on certain types of publications, suggest additional pages around the same topics. There are lots of plugins which display related posts on your blog. You can add the widget in the theme using the codes.
5. Clear navigation
Provide an intuitive navigation to your visitors. There is nothing more frustrating than getting lost around a poorly designed site. Well, stepping on Lego is more frustrating, but the point stands. Keep away from overly complicated home pages and internal linking structures. They might look like a cool way to stand out, but they’re just a pain.
6. Speed it up
Long story short, if your site takes ages to load people won’t stay on it. There are many to address this, including trying to reduce the size of your pages by using a compressor to optimise your imagery. You can also investigate how to implement Accelerated Mobile Pages to your blog.
7. Write clearly
Finally, please don’t write like a moron. It sounds like obvious advice, but unfortunately it’s too often needed.