Receiving high quality links from other websites is an important part of making your blog successful and visible in Google. Links are an indicator that your blog is an authority in its own field.
Not only do they help you attract more visitors from search engines, they also make you a more interesting prospect to work with for brands. What are the different sorts of links you can build, and how useful are they?
Links in blog posts
One of the most valuable type, they are great for your SEO especially if the anchor text (the phrase in which the link is inserted) is keyword-rich and relevant.
A simple way to get post links is to write guest posts for other blogs you like. Alternatively, people might naturally decide to talk about your blog on their site, or borrow nice images which they have to refer back.
If you own a blog, chances are you’ve experienced people leaving spammy comments on your site to include a link to their own site.
In truth though, this does nothing for SEO as all comment links are ‘nofollow’ which means they’re effectively ignored by Google.
Leaving genuine comments on other blogs linking to your own can be a good way to network with other bloggers though, and can help you generate referral traffic also. Do it, but do it properly.
Directories are basically online databases on which to register your blog. There are plenty out there, many of which are category or location specific.
Directories are often decent quality sites which are mostly free to register on, so they’re worth looking at if you want to start building a link profile. They can also get you a few referral visitors.
Social media profiles
A lot of social media sites like Twitter and Instagram allow you to include your site URL into your profile. If you’re active on those platforms and have a large following, it’s definitely worth adding your site to them.
Like comments, social media links are ‘nofollow’, whether they’re embedded in profiles or in your actual updates. However, many digital marketers argue that if Google doesn’t take social media data into account yet, it probably will in the future.
Featuring in other bloggers’ favourite list, or blogroll, is always flattering. In addition, not only does it give you good quality links, it is also more likely to send visitors your way especially if the blogroll is on the main blog page.
Arguably the best and hardest type of links to get. There are plenty of sited out there like Cision, who make list of top blogs per category, region and very metrics.
Getting a listing on those will not only be good for your SEO because these are high quality sites, it will also help establish your blog’s reputation.